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So many great tips! There are a couple of things I’ve implemented recently to try and boost traffic. One is to make a pdf version of my post that people can download. It’s a great way to build a list:) Another way is to make a podcast out of my post. I can then take a snippet of it and place it on my Facebook page as well as syndicate it. As far as video I’ve started to create a video with just a few key points from the post. The suggestion about going back to past articles is a tip I am definitely going to use especially since long-form content is so important. Thanks!
You’ve mentioned about the importance of voice-search but all we know that this is valid for mainly in English, maybe some mainstream languages such as Spanish, French or German. I agree that voice-search will play a significant role in global market, but I’m not sure if it will really work in local markets? So, do you think that voice-search will show the same performance in other languages, for example in Turkish? Will a local website that performing in Turkish market need optimization for voice-search in 2019? Or do you think we’re still at the beginning of this path and we still have a long way for the voice-search?

The first step that I take is to do a quick Google search to find pages on my domain where I've mentioned the keyword in question so that I can add an internal link. To do this, I'll use the following search query, replacing DOMAIN with your domain name (e.g. matthewbarby.com) and KEYWORD with the keyword you're targeting (e.g. "social media strategy"): 

That’s true Thomas – this can happen when going after very competitive keywords. To avoid that you can just grab the first subpage you see ranking – subpages most of the time won’t have a lot of brand searches associated with them/you’ll see true topic value. It may be lower than normal, but in general can’t hurt to have a passive calculation when making arguments of what you might achieve.
Regarding RankBain, my own assumption is that user signals are part of the training data RankBrain gets (even though Paul Haahr does not confirm that in the talk at SMX or the discussion afterwards). If that is true, then RankBrain will see your high CTR and maybe TOS, might try to figure out what pattern causes them and MIGHT try to change it’s own algorithm in a way that ranks results LIKE YOURS higher.
This is such a great article – so many things I want to try. Question: when you talk about creating ‘snippet bait’ for featured paragraph snippets, where is the best place to add that to your content – in the beginning, all throughout? Also, you said lists should be formatted with header tags – what about paragraph snippets? Thanks for all the great advice!
It’s an awesome post which I like the most and commenting here for the first time. I’m Abhishek founder of CouponMaal want to know more like you’ve said above in the points relaunch your old posts. Here I want to know is there any difference between changing the date, time and year while we’re relaunching old post OR we should relaunch the old post with the previous date, time and year. I mean it matters or not.
Now, it is not that these sites are not interested in Google users. In fact, they have hired us to help them increase their share. However, they are getting so much traffic from sites like Facebook that it seems there is less urgency about attracting this traffic and less willingness to change the site to meet organic standards. Not long ago, sites would urgently and unquestioningly abide by Google’s standards to court that traffic.
My company has been working on a large link building project. We’ve already performed extensive keyword research and link analysis and now we’re considering executing an email outreach campaign. However, all the content we’ve created up until this point is geared more towards our target audience as opposed to the key influencers of our target audience. Do you think it would be worth it to try to build backlinks to our existing content or are we better off creating new content that directly appeals to the influencers of our target audience?
When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.
This should be rephrased to: “Satisfying the needs of the searcher in depth”. Followed by an explanation of how different types of content satisfy different needs, but each should do that in an outstanding way. In depth content is great when a searcher was looking for that and often when the intent is not clear from query and context (context as in the context in which the searcher does their search).
If you will be staying in Dallas with the whole family, you have a whole another set of options for fun family things to do in Dallas. One thing that is definitely not to be missed is the Dallas World Aquarium. The Dallas World Aquarium is both an outstanding aquarium full of all types of sea creatures, as well as a zoo which focuses on housing threatened and endangered species. The lower level is the aquarium, which is home to many different and rare types of ocean life, while the upper level has been transformed into a replica of a real rain forest, and is home to hundreds of different types of plants, birds, and animals.
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